If you’ve landed here wondering whether Amador is some kind of loyalty card scheme, a cashback app, or a platform where brands pay customers to post - here’s the honest answer.
The reward is real. And the brand gets to choose what it looks like.
The short version
Brands put up a campaign. Customers join when they’re ready. They share moments, stories, reviews, and experiences. The brand rewards them — in whatever way makes sense for their business.
So what’s in it for customers?
That’s actually the brand’s call. Amador gives brands three ways to reward the people who show up for them:
Points Customers earn Reward Points for sharing and engaging. Those points can be redeemed against an offer the brand creates - exclusive to Amador, and worth more than a generic loyalty stamp. It’s recognition with a tangible offer behind it they can redeem straight away from their action. A new customer or a repeat customer. Amador helps you grow your customers.
Perks This is where it gets interesting. Perks aren’t just another cookie-cutter discount code slapped on a newsletter sign-up. We’re talking early access to new products, VIP treatment, first dibs on a merch drop, waitlist priority - the kind of access most customers never get. The difference between “10% off if you follow us” and “you’re on the list before anyone else.”
Payouts For brands that want to put money behind their community, Amador connects directly to Stripe. Customers who participate can be paid out - transparently, on the brand’s terms.
You choose the model that fits your brand. A venue might run on perks. A DTC brand might lean into points. A brand building a serious ambassador community might pay out. None of them wrong — just different.
What does a brand actually do?
Set up a campaign. Leave the door open.
Unlike a time-bound agency campaign that runs for six weeks and disappears, an Amador campaign runs as long as you want it to. Customers can join whenever they’re ready — after they’ve used the product, visited the venue, worn the outfit, or lived the experience.
The prompt does the work. A good campaign prompt is one question that your customer already has an answer to:
Beverage brand: “What’s your favourite flavour? Show us.”
Vineyard or venue: “What was the highlight of your visit today?”
Fashion brand: “You bought it. You wore it. Show us the fit.”
Hair salon: “Show us your style in the wild — what does it look like beyond the salon?”
Café: “What did you order? Would you come back for it?”
Once a customer responds, you’ve got a story. A real one, in their words, from their camera roll. No brief. No agency. No invoice for $15,000.
Is this just another review platform?
No. Reviews are static. Amador is a conversation.
Google reviews sit on Google. Amador content lives on your brand’s page — yours to use, yours to build on, yours to keep. You’re not feeding someone else’s algorithm. You’re building your own.
And unlike a review, a campaign response isn’t just a star rating and two sentences. It’s a story. A photo. A moment someone chose to share with you because you asked the right question.
What does it cost?
Setting up a campaign on Amador is free. You can leave the door open to customer engagement and start collecting stories without spending anything.
When you’re ready to do more — run rewards, scale up content capture, access deeper customer insights — that’s when paid plans come in. But the starting point is zero. Set up a campaign today and see what your customers actually have to say.
The honest version of why this works
Customers are already talking about the brands they love. They’re posting in their stories, recommending in group chats, tagging friends when something’s good. Most of it disappears.
Amador gives that conversation somewhere to land. For brands, it’s a direct line to the people who already believe in what you’re doing. For customers, it’s recognition — or a perk, or a payout — that tells them they’re more than a transaction.
The best part of your brand happens after the sale. Amador is where you capture it.
Ready to put up your first campaign? It takes about five minutes.